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Automotive & Aftermarket

Sales processes in the automotive aftermarket are often fragmented and inefficient, with IT infrastructures lacking sufficient integration—at the expense of a seamless purchasing experience. Emporix provides the foundation for more flexibility, efficiency, and growth.

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Automotive E-Commerce for Greater Efficiency and Growth in the Aftermarket

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B2B trade in auto parts is complex and dynamic. Brick-and-mortar and digital sales often operate in silos. Sales processes are fragmented and inefficient, and IT infrastructures are not fully integrated—undermining a seamless buying experience.
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With Emporix, companies can implement a tailored e-commerce solution for auto parts. Existing IT structures and systems can be seamlessly integrated, and sales processes between OEMs, dealers, and repair shops can be modeled with full flexibility.

Typical Challenges in the Automotive & Aftermarket Industry

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Disparate IT infrastructures for digital commerce

Make collaboration between OEMs, dealer networks, and workshops difficult

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Process gaps between physical and digital sales

Inconsistent shopping experiences lead to dissatisfied customers and lost revenue

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Lack of personalized services and real-time data

Weak digital customer engagement and limited real-time control of the customer journey

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Manual workflows in parts management and pricing

Result in inefficiencies and high administrative overhead in order and fulfillment processes

Leading companies rely on Emporix

The Auto Parts E-Commerce Solution from Emporix

01

Orchestrating complex sales channels and order processes

Commerce models like B2B, B2B2C, and D2C are centrally managed—streamlining operations, increasing transparency, and ensuring smooth order processing in the automotive space. Different channels and customer segments are consolidated on a single platform.

02

Real-time availability, pricing, and promotions

Inventory, personalized pricing, and promotions are centrally managed in real time—enabling seamless, hybrid sales without process disruptions between physical and digital channels. Self-service features through modern B2B portals strengthen digital customer engagement.

03

Adaptation to new requirements without coding

Product registration, warranty handling, and onboarding of new dealers can be flexibly configured without touching the source code (No-Code)—reducing IT workload, speeding up processes, and improving service quality.

04

Integration into existing system landscapes

Emporix integrates seamlessly with existing systems such as SAP, automotive ERP, or PIM platforms—enabling end-to-end processes without costly replatforming. Existing data and structures are preserved, while new commerce capabilities can be flexibly added.

Unlocking Digital Potential 
in Automotive E-Commerce

  • Availability & Ordering via Dealer Portal

  • Customer-specific pricing logic

  • Automated dealer onboarding

  • Product registration for warranty & follow-up

Dealers can check inventory in real time and order spare parts directly through the portal—accelerating and streamlining order processing.

Prices are automatically adjusted based on region, dealer status, or sales volume—allowing for flexible and transparent optimization of individual pricing agreements.

New dealers go through automated validation and approval processes with tiered access rights—speeding up onboarding and reducing manual effort.

Warranty and follow-up rules can be easily configured in the system for specific products and made visible to all stakeholders.

Get a personalized Live-Demo. You're only a click away from experiencing the next generation of commerce platforms.

“We’re not only improving operational performance—we’re strengthening the customer experience. Faster, more accurate order processing means more reliable deliveries and fewer touchpoints needed to get things right.”
Thai Vong CIO ACR

Thai Vong
CIO at ACR

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