en | de
Dev Hub Click to go to the developer hub Login Click to log in to the Emporix platform
Demo
Demo

How HABA Cut Its E-Commerce Costs in Half and Doubled Its Innovation Capacity

From a rigid monolith to a future-ready, orchestrated commerce platform. Live in just four months.

Key Benefits:

  • Up to 50% lower total cost of ownership (TCO)
  • Three sales channels unified: B2C, B2B, and resellers
  • First go-live in just four months
Download Success Story Learn more
HABA Success Story Web Hero_new

About HABA

The HABA FAMILYGROUP is a long-established family-owned company based in Germany. The brand is known for high-quality products for children – including toys, furniture, and educational tools.
SIZE

> 2000 employees

INDUSTRY

Toys & furniture

BUSINESSMODEL

D2C, B2B

PARTNER

Medienwerft

Project Highlights

Icon_B2C live within 4 months

B2C within
four months

Icon_3 Channels

3 channels:
B2C, B2B, Reseller

Icon_reduced TCO

TCO reduced by 50 percent

Emporix has been a game-changer for HABA. Their composable commerce platform allowed us to overcome the limitations of our legacy system, enabling seamless scalability and faster innovation. The collaboration with Emporix and Medienwerft was exceptional, delivering a future-proof solution that aligns perfectly with our strategic goals. We’re now equipped to drive forward with confidence, knowing our digital infrastructure can evolve with us.

Franziska_Heerlein_HABA
Franziska Heerlein Digital Solutions Product Owner at HABA
Challenge

Navigating the Complexities of a Legacy System

HABA’s legacy SAP Hybris platform was formally “headless,” but in reality, the monolithic backend made it inflexible, slow to adapt, and expensive to maintain.

Key challenges included:

  • Poor performance hurting both customer experience and SEO
  • High maintenance workload due to years of custom code
  • Slow innovation cycles tied up in system upgrades and technical debt
  • Rising TCO threatening the long-term profitability of the system
  • The company needed a solution that could support future growth, reduce costs, and unify all commerce operations.
Download Success Story
HABA Pro B2B_Kindergarten

Project goals

Icon Kosten senken

Significantly reduce costs

by replacing the old system

Icon Vertriebskanäle vereinen

Unite sales channels

Consumers, municipalities, companies and resellers

Icon Agilität und Skalierbarkeit

Agility and scalability

for future requirements

Icon Bestehende Frontends

Existing front ends

without system discontinuity

Solution

From Complexity to Clarity with Commerce Orchestration

HABA partnered with Emporix and implementation expert Medienwerft to modernize its e-commerce infrastructure. Using a lean commerce approach, the company transitioned step by step to the Emporix Commerce Orchestration Platform – without any business disruption.

Key solution elements:

  • Seamless scalability and strong performance, even under peak traffic
  • Developer-friendly APIs and documentation, enabling rapid innovation with less overhead
  • Consolidated architecture, unifying B2C, B2B, and reseller operations into one streamlined system

The foundation: a MACH-based architecture (Microservices, API-first, Cloud-native, Headless) that supports agility, modularity, and future growth.

Get a free trial in seconds
Journey

From Proof of Concept to Full Implementation

The transformation journey began with a rapid Proof of Concept (PoC), executed in collaboration with HABA's long-time partner, Medienwerft. Within just two weeks, the PoC showcased the power of Emporix by replicating HABA’s front-end seamlessly, connecting it to the Emporix backend. This success cemented HABA’s decision to proceed with Emporix.

Despite the challenges of internal restructuring and tight deadlines, the project moved swiftly. By decoupling the existing SAP Commerce Cloud platform and introducing microservices, the team was able to transition HABA to a true composable commerce environment. The collaborative approach between HABA, Medienwerft, and Emporix ensured that the Minimum Viable Product (MVP) was delivered within a tight four-month timeframe.

HABA-Success-Story_Obstgarten
Results

TCO halved, smarter innovation

The switch to Emporix was not just a technological upgrade, but a real efficiency lever. Instead of high maintenance costs, license fees and resource-intensive updates, HABA now benefits from a modern, modular platform with significantly lower costs.

Projected 5-Year Savings

Savings Year 2 Year 3 Year 4 Year 5
Shop System License + Hosting 48% 48% 48% 48%
Total Licenses incl. Hosting 74% 74% 74% 74%
Upgrades & Development 23% 28% 23% 37%
Savings total 43% 45% 47% 49%

Reading example: In the second year after switching to Emporix, HABA achieved annual cost savings of 43% compared to the legacy system implementation.