When the Buyer Is an AI: Commerce in the Age of LLMs
For twenty years, marketing optimized for a human buyer who searches, browses, and clicks. That buyer is now being joined, and in early cases replaced, by a machine. B2B buyers already run early research through ChatGPT, Perplexity, Gemini, and Copilot, and the transaction rails for agents that buy autonomously are being built in public.