An AI reality check for B2B commerce. Boom, bust, and what to actually do.
Wednesday 14 October 2026, 10:00 to 10:30 CET. Live webinar.
- Wed, 14 October 2026
- 10:00 CET
- 30 minutes
- Free
Free to attend. Can't make it live? Register anyway and we will send you the recording.
Wednesday, 14 October 202610:00 to 10:30 CET
30 minutesLive, with time for your questions
Live WebinarRecording sent to all registrants
English
15 days
In one week the headlines said both.
ZDF asked whether AI is a bubble while Nvidia and OpenAI traded hundred-billion-dollar promises. A viral MIT study said 95 percent of AI pilots fail. SAP began cutting jobs to fund AI. And Brussels switched on new AI rules.
You are supposed to set a commerce roadmap in the middle of all that. In 30 minutes, Emporix's Sebastian Lauk and Nicolas Berney react to the news, European and global, and give you a straight read on what is real for B2B commerce and what is just noise.
What you will leave with
A clear way to tell the AI bubble apart from the shift that is genuinely changing how commerce gets done.
An honest answer to why most AI pilots fail, and the unglamorous work that decides the ones that do not.
What Europe's new AI rules mean the moment you let AI near your customers.
The three moves worth funding now, and the hype worth ignoring.
If the AI bubble bursts next year, it will not change your commerce roadmap at all.
Expect strong opinions. We open with this claim and you can agree or disagree with it, live. Bring your view, and we will revisit it once you have heard the argument.
A bold marketer and a straight-talking presales lead, reacting to the news in real time
Sebastian Lauk
Head of Marketing, Emporix
Sebastian brings the point of view and the provocations.
Nicolas Berney
Director of Presales, Customer Success & Support, Emporix
Nicolas brings the reality from the field: what he actually sees working and failing with customers.
For leaders who have to make AI decisions this year
Commerce, digital, IT and executive leaders at manufacturers, wholesalers and distributors who have to make AI decisions this year and want signal instead of noise.
Especially if you are
- Leading commerce or digital and being asked what your AI plan is.
- Running IT and deciding which AI tools get anywhere near customer data.
- Signing off budgets and wanting to know which AI spend will pay back.
Save my seat
Wednesday 14 October 2026, 10:00 to 10:30 CET. Live, with time for your questions. If you cannot make it live, register anyway and we will send you the recording.
