Expert-Roundtable | May 27, 2026 | 4AM CET

85.9% of B2B sales processes start digitally. Nearly 60% still finish by hand.

A 60 minute live roundtable for heads of digital, commerce, and IT.

Four of EMEA's most experienced B2B commerce experts discuss live to the most uncomfortable finding in this year's Autonomous Commerce Shift 2026 study and show you exactly what to do about it.

You've digitized the front door. But behind it, your team is still handling orders, approvals, and exceptions manually. The gap between digital entry and autonomous execution isn't a roadmap problem. It's an architecture and program problem — and it has a measurable cost.

100+ years of combined B2B commerce experience

Date

May 27, 2026

Wednesday

Time

4 PM CET

10 AM ET

Duration

60 minutes

Incl. live Q&A

Format

Moderated roundtable

4 partners + 1 host

Language

English

Cost

Free

What you'll walk away with

What You’ll Take Away

100+ years of combined EMEA B2B commerce experience, distilled to four concrete plays funding, build, industrial playbook, and the C-suite frame.

step-01

The Enterprise-Program move

The funding, governance, and multi-country rollout pattern that unblocks enterprise programs where IT systems landscape is the #1 strategic barrier.

step-02

The Product-and-Build move

Composable, AI-as-infrastructure build patterns that get B2B teams from stranded PoC to durable, end-to-end Value Streams.

step-03

The EMEA-Industrial move

The industrial-DACH playbook for manufacturing, wholesale, automotive, and electronics — where dealer networks, negotiated pricing, and ERP orchestration decide whether anything ships.

step-04

The C-Suite move

The C-level cost of being on the wrong side of the divide — and a 4-Move synthesis you can take into a 90-day plan on Monday morning.

The findings

The gap isn't a roadmap problem. It's an architecture and program problem and it has a measurable cost.

You've digitized the front door. But behind it, your team is still handling orders, approvals, and exceptions manually. 47% of suppliers who call themselves "largely automated" aren't.

LP-WBR-Expert-Roundtable-infographic

Your experts

Frank_Schoutissen_round

Frank Schoutissen

Head of Ecosystem, Emporix
Sarah Hoidn round 1000px

Sarah Hoidn

Managing Director, Turbine Kreuzberg
Joubin Rahimi round 1000px

Joubin Rahimi

CEO, Synaigy
Mark Blockhuiys round 1000px

Mark Blockhuys

Managin Director, SQLI NL & DE
Dirk Nölke round 1000px

Dirk Nölke

Principal Consultant, Unic

Secure your spot

Registration is free. You'll receive your access link directly in your inbox. The full study report is sent to all registrants after the event.

Register now for free