Composable Commerce Must Be Adopted for the Future of Applications
"Digital commerce platforms are experiencing ongoing modularization in a cloud-native, multiexperience world. Application leaders responsible for digital commerce should prepare for a “composable” approach using packaged business capabilities to move toward future-proof digital commerce experiences."
This research reviews a shift in thinking from an inward-looking “platform-centric” view to an outward-looking customer-experience-centric view. To achieve agility and flexibility in delivering experiences, modular packaged business capabilities (PBCs) are brought together to form composable digital commerce platforms that align to the future of applications.
When considering digital commerce and other associated digital experiences, it can be useful to think along three dimensions:
The customer journey
The capabilities required
The technology stack
Read the full Gartner Report to learn how to prepare for the future of digital commerce.
*Gartner, Composable Commerce Must Be Adopted for the Future of Applications FOUNDATIONAL Refreshed 25 August 2021, Published 18 June 2020, By Mike Lowndes, Sandy Shen GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.