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Emporix Storefront

Smart Commerce Frontend for B2B

The Emporix Storefront is the commerce frontend for the most demanding requirements in digital commerce. It combines user experience and business logic: API-first, headless, and optimized for dynamically orchestrated processes and agentic commerce in real time.

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Classic Web-Frontend at their Limits

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Inconsistent customer journeys

UI decoupled from business logic

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Time-consuming personalization

Often only client-side with IT effort

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Limited process control

Frequently only possible in the backend

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Cumbersome promotions

High effort and time-to-market

Intelligent Commerce Storefront – ready to go, fully integrated, and highly customizable

01

Natively connected to value streams & AI agents

The storefront is directly connected to orchestration processes and AI agents – for seamless, dynamic customer journeys.

02

Direct triggering of processes from the front end

Actions such as orders, inquiries, or service processes start immediately from the UI, without detours or intermediate systems.

03

Supports omnichannel, multi-market, and multi-brand

One storefront for all markets, brands, and channels—consistent in look and feel, variable in language, assortment, and pricing logic.

04

Headless, composable, and open—no need to start from scratch

Modern architecture with pre-built building blocks that are customizable and extensible, but can be put into productive use immediately.

The Storefront Solution for demanding Commerce Scenarios

D2C commerce with dynamic campaign management
Direct sales to end customers with centrally controlled, context-dependent offers and price promotions are optimally supported.

B2B portals with customer-specific rules
Smart front end for service portals that display individual product ranges, price lists, and approval processes for each customer account.

 

Guided selling with AI support
Smart sales processes that guide customers through research, product selection, and purchase completion with the help of AI agents.


Click & collect with fulfillment integration
Seamless linking and coordination of online orders, in-store pickup, and warehouse and delivery processes in real time.


Transparent display of availability
Current stock levels and delivery times are displayed in real time in the storefront—for maximum transparency and predictability.

How Companies Benefit from the Emporix Storefront

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Shorter time-to-market for UX innovations

New design and interaction concepts can be implemented more quickly because they access central commerce logic directly.

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Less friction between front-end and back-end processes

A loosely coupled architecture ensures maximum flexibility, reduces integration effort, and ensures consistent processes.

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Higher conversion through logic-driven interaction

Customer actions in the storefront are systematically linked to relevant business logic – for fast, tailored responses.

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Personalization without performance loss

Individual content, offers, and promotions are controlled by AI without compromising loading times or user experience.

Success story

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80% lower purchase order processing time

See how ACR transformed its commerce operations with Emporix, unlocking sustainable value without added complexity or cost. By embracing our AI-powered Orchestration, ACR future-proofed its business and empowered its teams to drive innovation faster and more efficiently—with fewer resources.

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