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Abandoned Carts

Abandoned carts cost companies money. There are many reasons why customers abandon their shopping carts. Emporix automatically identifies and reactivates uncompleted transactions in the purchasing process to ensure that potential sales are realized.

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Reactivate Shopping Carts, Realize Sales

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Abandoned shopping carts in B2B commerce cost companies money. There are many reasons for abandoned carts: from missing approvals and open budget issues on the buyer's side to complex or faulty purchasing processes on the seller's side.
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With Emporix, companies can automatically identify uncompleted transactions and effectively reactivate them to secure potential sales. This process optimization for shopping carts can be easily integrated into existing IT systems.

Common Challenges in Transaction Processes

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Abandoned carts

due to lack of approvals, open budget issues, complexity

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Lack of tracking

No analysis and systematic treatment of abandoned purchases

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Chaotic recovery

without coordination of processes and activating measures

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Blind treatment

for abandoned carts without differentiation according to customer value

Leading companies rely on Emporix

Orchestrate Intelligent Shopping Cart Processes with Emporix

01

Trigger-based actions for abandoned shopping carts

Abandoned carts can be specifically identified and addressed—e.g., if a customer remains inactive for several days, a certain order value is exceeded, or certain products are in the shopping cart. The triggers can be individually configured to trigger actions at the right time.

02

Automated notifications to customers or sales

When a trigger is detected, automated notifications can be sent – for example, by email to the customer, as a note in the self-service portal, or as an alert to the sales team. This ensures that no potential order goes unnoticed and is processed promptly.

03

Incentives for reactivation

To recover pending sales, incentives such as discount campaigns, reminders, or personalized product suggestions can be offered automatically. These can be dynamically controlled according to customer type, goods value, or article group – for more sales with minimal effort.

04

Targeted control by customer segment

Certain types of buyers—e.g., strategically important partners or high-potential customers—can be exempted from individually defined rules or given preferential treatment, for example, with longer response times, individual incentives, or personal follow-up by the sales team.

Identify and Reactivate Abandoned Carts

Example of Automation with Emporix

Detection of shopping cart abandonment
The system identifies abandoned shopping carts after a defined period of inactivity – e.g., after X hours or days.


Automatic process start
A defined trigger activates the follow-up process via the orchestration layer – fully automated and scalable.

Rule-based check
A check is performed according to stored rules such as minimum product value, product type, or assigned customer group.


Triggering the appropriate action
Based on the rule check, an appropriate action is activated – e.g., reminder email, offer update, or transfer to sales.


Conversion tracking & follow-up
The effect of the measure is measured. Ideally, the purchase is completed, optionally with further follow-up or reporting.

A Versatile Solution for Many Scenarios

Individual journeys for every target group
Customer journeys can be flexibly designed and controlled according to customer type, sales potential, or segment.

Seamless combination with smart tools
Shopping cart optimization can be easily combined with promotions, chatbots, or AI agents—for greater efficiency and personalization.

Ideal for complex products
The solution really comes into its own when it comes to increasing sales of products that require explanation or configuration.

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