what is product information management?
Effectively managing all the information required to market and sell products
A Product Information Management (PIM) solution provides a centralized location for collecting, managing, and enriching product information. This information can be used to create a product catalog, which can be distributed to all eCommerce channels. PIM solutions can help improve product data quality, reduce time to market, and increase sales and profits.
A PIM API is an interface that allows applications to access and update product information in a PIM system.
With a composable eCommerce platform, you are enabled to connect the PIM solution of your choice and even use existing ones for a quick go-to market with minimal resources.