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Rethinking Sales for the Digital Age

Seamless Commerce Across Digital and Personal Channels

Hybrid Selling combines the best of both worlds: traditional personal sales interactions and digital communication channels.

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Transform your Sales Operations with Hybrid Selling

When done effectively, hybrid selling transforms your sales operations. It streamlines tedious tasks for your in-person sales team, driving efficiency and enabling them to focus on high-value interactions. At the same time, it amplifies the use of online and digital channels, creating a seamless, scalable buying experience.

The outcome? Happier customers who buy more, driving revenue growth while reducing overall costs for your business.

The Evolution of Buyer Expectations

The New B2B Buyer:
Digital, Informed, and Demanding

B2B buying behavior has fundamentally changed in recent years. These shifts make a hybrid approach indispensable to stay competitive.

Multi-Channel

More channels than ever before

B2B buyers need up to 300 touchpoints during their buying journey – from personal conversations to digital platforms.

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Preference for digital

70% of B2B customers prefer remote or digital self-service options. Especially for after-sales transactions.

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Higher expectations

Customers expect a seamless and personalized purchasing experience across all channels.

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Buying journey is digital-first

The buying journey starts online. Awareness and consideration happen digitally, even for large-scale invests.

Unlocking Potential with a Hybrid Approach

Benefits at a Glance

Hybrid selling is not a trend. It's the answer to a fundamental change in the buying behavior of B2B buyers. B2B companies that respond in the right way will be the winners.

Expanded Reach

With Hybrid Selling, you can reach customers worldwide through multiple channels.

Increased Efficiency

Digital tools save time and resources while personal contacts build trust.

Higher Revenue

Companies leveraging Hybrid Selling increase their revenues by up to 50%

Flexibility

Adapt to your customers' individual needs, whether through personal conversations or digital interactions.
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Meeting the Demands of a Seamless Sales Strategy

Implementing Hybrid Selling doesn't come without its challenges, and for many companies, the hurdles can feel insurmountable.

Fragmented Systems and Data Silos

Your digital and in-person sales channels are operating in silos, with customer data scattered across multiple platforms. This makes it nearly impossible to create a cohesive customer journey. Disconnected systems frustrate customers, limit your ability to deliver personalized experiences, and leave your teams making decisions in the dark without actionable insights.

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Lack of Corporate Culture for Hybrid Sales

Transitioning from traditional models to Hybrid Selling requires a significant cultural shift. Many companies face resistance to change, as teams are accustomed to older, established methods. Without deep change management and leadership buy-in, the hybrid model fails to take root.

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Insufficient Process Know-How

Many organizations lack a clear understanding of which existing processes work and which don’t. This gap becomes even more apparent when trying to design future workflows that orchestrate operations seamlessly across multiple systems. Without expertise in process design and orchestration, companies struggle to implement the hybrid model effectively.

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Resource Allocation

Striking the right balance between investing in cutting-edge digital tools and maintaining a high-performing in-person sales team is no small feat. Too often, resources are stretched thin, leading to inefficiencies and missed opportunities.

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Hybrid Selling made easy

Emporix bridges the gap between vision and execution, equipping your business to excel in today’s hybrid sales environment.

Unified Platform

Our Commerce Orchestration Platform integrates digital and traditional sales workflows, ensuring consistency and efficiency.

Real-Time Data Integration

Break down silos with a platform that connects all customer interactions, providing actionable insights.

No-Code Flexibility

Emporix empowers your teams to adapt processes quickly without needing extensive IT involvement.

Scalable Solution

As your business grows, our platform scales with you, supporting increased complexity without sacrificing performance.

Hybrid Selling is Not Just a Nice-to-Have

In an increasingly competitive market, companies must act now to stay ahead of the competition, win market shares and become profitable.

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