Emporix Names New CMO to Drive Growth

Alex Chua joins Emporix as Chief Marketing Officer

Stuttgart, Germany — February 5, 2021 – Emporix, a comprehensive e-commerce API software for grocery chains, announces the appointment of Alex Chua as Chief Marketing Officer. The addition of Chua to Emporix’s executive leadership team is driven by the company’s growth and an increase in demand for online shopping. 

Emporix enables traditional grocery chains to go online, effortlessly, by providing the expertise and technology needed to set up a successful digital storefront. Advanced features and an intelligent e-commerce platform make it easy to deliver the modern shopping experiences customers are looking for every day.

“Recent events have significantly accelerated the development of e-commerce, creating the need for a boost in marketing efforts so we can stand out among the competition,” explained Eberhardt Weber, CEO of Emporix. 

“I am thrilled to have Alex Chua join our team at Emporix. Our goal is to be one of the leading e-commerce platforms for advanced digital commerce. With the addition of Alex and his team at Kalungi, we can speed up our go-to-market efforts to ensure we have the sustainable and profitable growth needed to get there.” 

With an extensive background in growth marketing, and experience scaling and consulting for recently-funded SaaS startups, Chua brings the deep knowledge required to drive meaningful growth for Emporix. As a seasoned marketing leader, he has a proven track record of managing and building marketing functions for multiple B2B SaaS companies, achieving a 330% increase in MQLs in under six months.

Chua also brings a team of talented marketing professionals from Kalungi, a full-service B2B SaaS marketing firm, to help kickstart and build Emporix’s formal marketing function. 

“My goal is to establish Emporix as an industry leader and provide structure and alignment to the way we go to market and position the platform,” said Chua. “I’m looking forward to driving quality conversions across both marketing and sales channels. 

To start, we’ll build our go-to-market strategies, boost the quality of the brand and messaging, and define new demand generation channels for both inbound and outbound marketing efforts. When the time comes – I’m excited to help them hire and build their in-house marketing team to set them up for long-term success.”

About Emporix 

Emporix is a comprehensive e-commerce API platform built to enable grocery chains to go online, quickly. Now, with minimal investment and predictable costs, grocers can set up online ordering and delivery services with ease. An intuitive back-office helps manage products, orders and customers. And a microservices architecture enables agile development for online stores in record times. Grocery chains can now effortlessly expand into e-commerce and deliver a superior online shopping experience for customers at every digital touch-point. With 10 years of grocery experience paired with state-of-the-art technology, Emporix has everything needed to run a successful and profitable online grocery store.

For more information about Emporix, please visit emporix.com.

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