The buyer your marketing was built for is being replaced by a machine.
This live session gives B2B marketing leaders a clear read on what changes when discovery moves out of Google and into AI answers — and what it takes to be the source the model recommends. You already feel the shift from SEO to AI visibility. What most teams haven't mapped is the full spectrum — from AI-assisted research today to autonomous agents that transact tomorrow — or what it means for how you position, create content, and go to market.
Webinar Details
Wednesday, 16 September 2026
11:00–12:00 CEST · 1 hour
English
Live online webinar · replay sent to all registrants
B2B Commerce & Marketing Leaders
Masterclass: September 16 @ 11am
What You'll Take Away
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A clear mental model of the AI-buyer spectrum: Assisted research, then delegated agent, then autonomous procurement and exactly what each stage changes for marketing, with an honest read of where B2B actually is today versus the hype.
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How to win the research wave that's already here: How buyers now research through LLMs, and concretely how to become the brand the model recommends (GEO and AI visibility), including the "confident misunderstanding" risk you have to manage.
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What the agentic transaction wave means for go-to-market: Why machine-readable positioning, brand consistency, and promise reliability become selection signals, and how marketing and commerce need to align to stay selectable.
Who Should Attend
This session is built for B2B ecommerce and marketing leaders who own how their brand shows up, gets found, and gets chosen. It's focused on manufacturing, wholesale and distribution, and industrial supply.
This session is for you if:
✓ You can feel the shift from SEO to AI visibility, but haven't mapped what it means beyond search.
✓ Your buyers already research through ChatGPT, Perplexity, or Copilot and you're not sure whether your brand is what they're being told.
✓ You want a strategic, decision-maker-level read on AI buyers, not a hands-on SEO tactics workshop.
✓ You'd rather understand the shift now than react to it after competitors have claimed the position.
Your Speakers
Sebastian Lauk
Head of Marketing
Sebastian leads B2B marketing at the edge of agentic AI, drawing on nearly two decades of hands-on experience shaping digital transformation across fast-growing tech companies. He builds revenue engines where AI agents do real work and prepares brands for a world where the buyer itself is an AI.
Tiffany Hart
Growth Marketing & AI Specialist
Tiffany Hart is an experienced digital transformation and growth marketing expert with nearly 20 years of experience in scaling businesses.
Save your spot
Registration is free.
You'll get the join link in advance and after the session the replay.
